Why I need to recruit 1,000 Financial Coaches in Australia fast.

The reason I need to recruit and train 1,000 Financial Coaches fast is that I can no longer stand to see so many Australians duped and taken advantage of by the Financial Planning Industry.

I’ve been perhaps their harshest critic over the last decade calling for an end to Financial Planning trail commissions since 1999.

I’m not alone though, as my business mentor Richard Branson also is an equally harsh critic of the Financial Planning Industry, particularly in Australia. And finally my dear friends at ASIC have decided to now, only ten years later, do something about it and ban commissions for Financial Planners starting 2011.

Well done ASIC I say.

Why am I so anti typical Financial Planners and their industry?

It’s pretty simple and believe me, I have many Financial Planners who agree with me and want to see the industry forever change, as many joined to want to help people and soon discover that’s not what the industry is about in a large majority of cases to their disillusionment.

My main issue is this:

As my millionaire mentor taught me 15 years ago, when I was wanting to become a self-made millionaire in my 20s.

“Do what most people do and you’ll produce the same results most people do”, he said.

“To learn about investing, most people go and see a typical Financial Planner”, he said.

And he shared with me that 93 to 96% of Australians at age 65 produce such dismal financial results they can’t retire without Government or family support.

He said, when you go and see a typical Financial Planner, I want you to think if this person could show you how to live the life of your dreams, become financially independent or potentially even become a millionaire one day, then why haven’t they done it themselves?

A good question I thought.

Ask your Financial Planner that the next time you visit one and see what response you get.

He then asked me…

Jamie if you want to become rich, then who should you study?

Rich people, or poor people?

Now of course I knew the answer was obvious. I mean, even teenagers know the answer when I ask them in free seminars I do for them.

If you want to be rich, study rich people.

Yet fully manured adults, sorry full matured adults often get the answer wrong and study poor people (i.e. typical Financial Planners) and expect to get rich.

You don’t have to be a scientist to figure out why most Australians are producing such poor financial results and why we pay more financial commissions in this country than any other country on the planet.

He also taught me if I wanted to become a self-made millionaire not to take financial advice.

I thought that just makes no sense.

He then went on to explain.

Taking financial advice is dangerous.

Why?

He said because most people that give financial advice are bias or have an agenda.

He said;

A typical Financial Planner’s agenda is to sell you a Managed Fund or a Super Fund that pays generally the highest commission.

He said the word Financial “Advisor” or “Planner” is a slick marketing term created by the FPA (Financial Planning Association) which is a propaganda machine designed to condition the public and the Government that Australians should only see a Licensed Financial Planner.

He said this industry is so large it has powerful media connections and personalities and strong lobby groups to condition people to only see an FPA Licensed Financial Planner and to discredit any competition.

Unfortunately I found this out many years later when I became a self-made millionaire and was so incensed of hearing horror story after horror story of people losing their retirement savings from the effects of the Financial Planning Industry. So I decided to start educating people how to do it themselves so they weren’t at the mercy of this commission hungry, ethically challenged industry.

So I’ve been slammed for years along with my industry of Financial Educators and coaches by some of the higher profile personalities representing the Financial Planning industry.

I mean they even lobbied hard to get the regulators to shut me down because of my criticism of the industry over 8 years ago.

So despite financially educating over 250,000 Australians and other individuals from over 16 countries over the last 11 years, I realise I haven’t even made a dent in saving the average Aussie from being taken for a ride by the Financial Planning Industry and paying ludicrous commissions for investments that generally produce below average results, and in many cases wiped the average baby boomer out throughout the Credit Crisis.

When for a fraction of the cost, consumers could have got themselves a financial education by Self-Made Millionaire Lecturers who not only are licensed to give financial advice like myself, but have something way more valuable.

That’s a PhD in Results.

We’ve had to not only learn the theory of investing, but put it into practice in life and thus we can teach from practical experience.

So I realised I need help.

I can’t reshape an entire industry in this country by myself and my 20 odd millionaire lecturers, even though there are thousands of raving fans who think we are doing a great job.

By the way, when is the last time a Financial Planner was mobbed to have their photo taken or autograph signed?

It doesn’t happen. So I must be doing something right with the value we are adding to Australians in the Financial Education Industry.

So I’ve decided to recruit, train and build a large team of Financial Coaches in Australia and New Zealand to provide a much needed alternative to the typical Financial Planner.

And it’s already under way with initial coaches joining our rigorous training program and they will soon be ready to launch their exciting new careers.

You tell me if you think the Financial Coaching Industry has a future and more to offer than the Financial Planning Industry.

This is what a Financial Coach will be able to offer versus a Financial Planner:

Financial Coach (FC) versus Financial Planner (FP)

A FC will be Ps146 qualified and licensed just like a FP.

That’s pretty much where the similarity will end.

A FC won’t be flogging investments for a commission.

That’s not their role.

Thus a FC will be completely unbiased as they are not paid to sell you on where to invest your money.

Imagine that…

Seeing someone who isn’t trying to flog you investments for commission, but is actually interested in helping you produce results.

A FC will be trained in Financial Education unlike a FP who to get their license do very little training on Financial Education. The training is mostly regarding licensing requirements and certainly not taught by self-made millionaire trainers.

So a FC can actually educate you not only financially, but in your life in general, as not only are they trained in Financial Education they also will be NLP certified so they can help clients break through their limiting belief systems and emotional blocks that are holding them back from achieving the success they want, not just financially but in their careers and life in general.

Is a FP trained in this holistic spiritual approach to success in life?

The answer is no.

Empowerment.

A FC is designed to empower you to achieve more.

Many people actually know what to do. The problem is they simply aren’t doing it.

They are procrastinating and their lives and dreams are slipping away.

That’s what an NLP certified Licensed Financial Coach can help clients overcome.

Financial Services.

A FC will have access to a full suite of Financial Services including Accounting, Finance, Insurance, Managed Investments if needed, Property selection and education and Stock Broking.

So at their disposal is a whole team of wealth specialists who have the mindset and psychology of successful investors, unlike the typical Financial Services Providers.

Can the average FP offer this full suite of services all under the one roof?

Rarely. And if so, generally only specialists who don’t have the holistic spiritual approach to life and wealth.

Ongoing Financial and Personal Education

A FC can provide access to continuing ongoing education from self-made millionaire lecturers who can teach specialist financial strategies that have made them wealthy.

Plus a FC with their training and the fact they are also investors themselves can be a sounding board. Someone to bounce ideas off, someone that is unbiased and isn’t trying to steer you towards shares ahead of property or vice versa, as it makes no difference to them.

Their goal is to help you achieve your financial goals and be supported and coached along the way and ensure you have every resource at your disposal.

So you tell me.

Who would you rather see if you were serious about becoming not only financially successful but also to have a balanced fulfilled life?

A Financial Planner or a Financial Coach?

All I can say is I wish there were Financial Coaches available 15 years ago when I was sleeping on a friend’s couch, broke with no job or future prospects searching for answers and asking for help.

The ironic thing in life is the people that need a coach the least are the ones that seek coaches, whereas the ones who need a coach the most often don’t.

I mean who needs a tennis coach more than ourselves?

Most of us don’t, yet Lleyton Hewitt who used to be the youngest world No. 1 who already knows how to play the game at the top level has a tennis coach.

It’s the same in life and in finances.

No one needs a coach to get by.

But if we are going to excel in life, we need all the help we can get.

Would you like a Financial Coach?

If so, email amessina@21stca.com.au or Phone 1800 999 270 and we’ll add you to the list to receive a free coaching session when they become available.

So that’s why I need 1,000 Financial Coaches fast.

Have you got what it takes to become a Financial Coach and build a lucrative career in a new industry that I believe will reshape the Financial Services Industry for the better?

There are over 22,000 Financial Planners in Australia.

The reality is even 1,000 coaches will never keep up to the demand that already exists of people wanting more out of life and more out of their finances and who want to see someone who can offer a lot more value and support than a typical Financial Planner.

Email amessina@21stca.com.au or phone 1800 999 270 also if you’d like to find out more about qualifying to be trained to be a coach and the training costs involved.

There will be presentations being held in each capital city soon for you to attend as well to learn more.